Electric Superabrasives, Worthington, Ohio
manufacturer was designing a TQM/ISO9000 program and needed
formalized customer feedback.
TQM feedback instrument and fielded the instrument via phone survey
to clients is US, Canada, South America, Asia, Europe, and Australia.
quality results and GE was able to take the entire program in-house
for successive years.
Battelle Labs, Frankfurt and Columbus
research company needed to know the level of market need for remote
optical sensing equipment.
survey instrument and fielded it nationally via phone survey.
received quality results at less cost than doing it in-house.
Columbus-based computer retailer decided to open stores around the
country and needed to get powerful detailed market research
information about various future market sites.
a comprehensive survey instrument and provided competitor, demand,
and demographic data in several major US markets.
Information was used for store sites, opening, and advertising with
Technology Inc., Columbus
was a start-up company which manufactures AmberStrand, the metal clad
high performance fiber. Syscom was getting ready for a marketing and
long-range strategy plan.
on Advisory Board a developed long-range plan with a comprehensive
marketing program. Hired as itinerant COO to manage marketing program
and assure that marketing totally integrates with operations.
Implemented marketing, communications and sales program.
OUTCOME: Within a
year developed an international market presence for the product. The
manufacturing and marketing portion of the original company was spun
off as a separate company (SAMI). My successes have not been matched
since I left.
Integrated Skilled Care of Ohio
network was not growing in membership or contracts
ACTIVITY: Hired as
itinerant CEO, we were able to develop good computer systems, redo
communications materials, standardize practices, establish membership
communications systems, and implement an aggressive marketing program..
OUTCOME: Within a
year, doubled the size of the network, increased managed care
contracts by one third, expanded into two other states, added home
health as a membership category--all at less than one half of the
cost in the previous budget.
Mitchell's Immediate Medical Care, Cleveland, Ohio
advertising, awareness of these four urgent care centers has steadily
increased, however without a corresponding increase in customers.
Needed paradigm break-through.
Repositioned the competitors (hospital emergency rooms) with the
campaign "When you don't need an ambulance"; reeducating
consumers about when to use and not use a hospital emergency room.
Also ran testimonial TV, direct mail, radio campaigns to increase the
public's confidence about the centers.
volume increased 20% within 15 months of hiring Trux
Columbus Health Department, Dental Division
a video tape to help sell inner city school children on dental sealants.
Developed an effective ten minute video aimed at children
who saw the tape had a higher sign up rate and were better behaved in
the chair than those who did not. The U.S. Centers for Disease
Control adopted the tape for national distribution, and Johnson &
Johnson Co. distributed the tape to every dental school in the world!
Design Manufacturing, Co., Cambridge, Ohio
was bringing new product to market, and hadn't had much luck with
other product advertising efforts.
Developed a strategic plan which identified the fact that the company
was off track from its original mission. Refocused the company;
developed new advertising for older products; named the new product,
a marquee (Broadway Marquee); and supported the marquee roll out.
OUTCOME: Sales on
schedule and company sold to an investor for a profit.
Hospital, Sturgis, Michigan
small 98 bed hospital had its survival threatened by aggressive
hospitals in Fort Wayne, South Bend, and Kalamazoo.
research and wrote a strategic marketing plan which recommended new
products, new services, new uses for beds, new doctors to hire with
communities specified, and developed an overall positioning strategy.
holding market share, has seen an increase in ancillary services, and
is financially very solid.
Columbus Community Hospital, Columbus, Ohio
156 bed hospital was Columbus' smallest hospital and had trouble
getting into managed care plans due to systemic lockouts.
the hospital's communication/sales package for managed care with
empirical outcomes data and also developed a regional network of
unaligned hospitals who work together to survive.
OUTCOME: In 15
months, added around 20 new managed care contracts. The network
(Community Hospitals Network) had undertaken seven joint projects and
was planning on their own insurance product. Since then most of the
members merged with other health systems.
Huron Hospital, Port Huron, Michigan
hospital's marketing program was not functioning. Staff was
overworked, morale was low, and department heads were complaining
about lack of support.
studying the situation, restructured the department along ad agency
lines, assigning "account reps" to each of the hospital
departments. Also developed a system for integrating outside vendors
(ad agency, media production houses) and helped them hire a new ad agency.
OUTCOME: In house
problems disappeared almost literally overnight. The hospital used
its marketing resources better.
Health Care, Lima, Ohio
nursing home chain was trying to decide whether to add respiratory
and infusion therapies to its product line mix.
Performed primary and secondary research, and most indicators showed
was started and is financially sound.
INDUSTRY CLIENTS WHO MADE THE RIGHT CHOICE
Ohio. Automated Payroll Systems. Management training
PROTECTIVE SERVICES, Columbus. Management/personnel consultation
serve on Advisory Board.
McCULLEY, Toledo. Law firm. Advertising
FINANCIAL SERVICES, Columbus. Consulting
ALEXANDER, Columbus. Value-added systems programming and consulting.
DEVELOPMENTALLY DISABLED, Columbus. Advocacy and service agency.
Staff PULSE, Management contract
CHILDREN, Columbus Ohio. Not-for-profit; Volunteer marketing director
for Great Ohio Duck Race fund raiser
BANK ONE TRUST
COMPANY, Columbus. Marketing plan and implementation assistance
Columbus. Management training; Remote optical sensing market research.
GRUNDSTEIN INSURANCE, Columbus Insurance agency. Marketing consultation
ASSOCIATES, INC., Fairmont WV achitects. Marketing consultation.
Columbus. Health Insurance provider. Management training
MANAGEMENT CORP., Tallahassee, Florida. Corporate identification
package and marketing for new chain
CANTEEN CORP. T.W.
Recreational Services. Travel brochures.
Wardrobe Care, Columbus. Training & advertising, brought national
company to market
CITY OF COLUMBUS,
Columbus. Government agency. Management training
& ASSOCIATES, Columbus Management consultants. Full marketing support
FOR HUMAN SERVICES, Columbus. Management consulting
METROPOLITAN HOUSING, Columbus. Nonprofit agency. Management training
GROUP/ProBill, Hilliard, Ohio. Computer service bureau. Full
INVESTMENTS, Westerville. Direct marketing.
BANK, Delaware. Public opinion research for market planning.
PERSPECTIVES, LLC, Columbus (Sandra Heusinkveld) Marketing
COMPANY, Columbus. Mortgage Company/Savings & Loan. Management consultation
ASSOCIATES, Worthington Insurance Agency. Direct mail brochures
ENGINEERS, Columbus Management training
WALLACE, Columbus 40 Certified Public Accountants. Strategic market
plan and marketing support
SERVICES, Bexley Ohio. In-home companion care, day care, home &
pet sitting. Consultation & advertising
TECHNOLOGY, LTD., Columbs. Software solutions and electronic hardware
developer. Advisory Board member
KELTON HOUSE by
JUNIOR LEAGUE, Columbus. Historical building for meetings/parties.
SERVICES, Columbus. Executive Director of Social Services
COMPANY, Columbus. Insurance Agency. Management consultation and
Staff PULSE Survey
Columbus. Insurance provider. Staff PULSE & training
Consultant with new approach to learning. Positioning & marketing consultation
INSURANCE, Columbus. Insurance provider. Management training
CORPORATION, Zanesville, Ohio. Market research and consultation
DIETZ, Columbus architects. Marketing/sales training and support
DEVELOPMENT CO., Columbus. Real Estate management firm. Management
consultation and training
OHIO ANIMAL HEALTH
FOUNDATION, Columbus. Fund raising research, planning and support
OHIO DEPARTMENT of
EDUCATION, Columbus. Government agency. Management training
OHIO DEPARTMENT of
HUMAN SERVICES. Develop performance indicator reporting systems for
entire State government
OPTICAL, Columbus. Regional optical chain. Marketing program
UNIVERSITY, Columbus. Teach marketing related courses
CONSTRUCTION, Columbus. Public relations and advertising
Columbus. Architects. Marketing consulting
Columbus. Marketing Consultation
CORP., Connecticut. Marketing of Mohican State Lodge, Ohio
SMITH TEN EYCK
ASSOCIATES, Columbus. Personnel recruiting specialists. Marketing materials
ENGINEERING, Maumee, Ohio. Engineering firm. Consultation
NATIONAL BANK, Lancaster, Ohio. Brought bank to market
STONE LEASING CO.,
Columbus Auto, truck, equipment, investment leasing. Marketing program
SIX SIGMA, LLC, Westerville, OH Process improvement
consulting, member of 6 Sigma Black Belt team
THE OHIO COMPANY,
Columbus. Investment Brokerage. Management training
TELEMARKETING, Columbus. Telemarketing and survey firm. New product
assessment, research consultation
TORCO TERMITE &
PEST CONTROL, Columbus. Regional advertising
ASSOCIATES, Worthington, Ohio. Architects. Public relations and communications
AT LAW, Newark, Ohio. Marketing assistance
U.S. DEPT. H.U.D.,
Columbus. Government agency. Management training
Columbus. Develops and sells murder mystery party scripts. Full
CARE CLIENTS WHO
MADE THE RIGHT CHOICE
CONTEMPORARY DENTISTRY and WORTHINGTON DENTAL GROUP, Worthington, OH.
ASSOCIATION OF WORLD HEALTH, Washington, D.C. Marketing & fund
ANIMAL HOSPITAL of
WORTHINGTON (George Norris, D.V.M.). Consulted on marketing strategy
and brochure revision
ARBOR HEALTH CARE,
Lima, Ohio. Nursing home chain. New product feasibility research
CENTER, Newark, Ohio. Regional Ophthalmology group practice--3
doctors. Advertising and Marketing
HOSPITAL, Bluffton, OH--42 beds. Wrote strategic marketing plan
CARE ONE HEALTH
SYSTEMS/BETHESDA HOSPITAL, Zanesville, OH--328 beds. Wrote marketing
plan. Supervised implementation
CAVE RUN CLINIC,
Morehead, KY--15 doctor specialty clinic in two locations. Marketing
materials, Personnel manual
CENTER FOR THE
PREVENTION OF DOMESTIC VIOLENCE, Cleveland. Marketing plan
CENTER FOR SIGHT,
Newark, Ohio. Two doctor ophthalmology practice. Collateral materials
MENTAL HEALTH CENTER, Delaware, Ohio. Mental Health Center.
HOSPITAL, Columbus, OH--313 beds. Supervised writing of marketing
plan and advertising program.
CENTER, Dayton, Ohio--142 beds. Supervised writing of marketing plan
HOSPITAL--156 beds. Direct business development, managed care,
physician recruiting; hospital network development and management
DEPARTMENT, Columbus, Ohio. Community Dental Program. Marketing plan
(now subsidiary of New York Life), Dublin, Ohio. Nationwide scope
IPA/PPO marketing consultation
HOSPITALS NETWORK. Started and manage this hospital shared services,
cooperative and purchasing network
DEPARTMENT, Delaware, Ohio. Government Agency. Management training
ORTHOPEDIC & SPORTS MEDICINE (John McGrail, M.D.), Delaware.
Advertising & Media.
DELAY THE DISEASE,
David Zid, Parkinson's Disease amelioration, Columbus. Management and
SOLUTIONS, Springfield Ohio. Design data base management system
IMMEDIATE MEDICAL CARE, Cleveland, Ohio. Chain of urgent care
centers. Full marketing support
HOSPITAL, Akron, Ohio--160 rehab beds. Marketing consultation
HOSPITAL, Elyria, OH--359 beds. Implemented advertising program and
HOSPITAL, Toledo, OH--520 beds. Conducted marketing research. Wrote
MEDICAL CENTER (HCA, now Quorum), Greenfield, Ohio. National
marketing of wellness package
HOME HEALTH, Cambridge, Ohio. Home Health provider. Strategic
marketing plan, Staff Pulse
HOSPITAL, Kenton, OH--108 beds. Wrote strategic marketing plan
HOSPITAL, Cadiz, OH--50 beds. Wrote Certificate of Need
HEART LUNG CENTER
& PRISM Cardiology/rehab/wellness center & BIO-LAB, Newark,
Ohio. Marketing and practice management
Gallipolis, OH--40 physicians. Plan and implement marketing program
AMERICA (HCA/Quorum) for DEFIANCE HOSPITAL, OH--143 beds. Wrote
strategic marketing plan and CON
ORTHODONTICS, Worthington, Ohio. Practice Brochure
PLUS, Cleveland, Ohio. IPA/PPO Benefits Management. Marketing consultation
CARE OF OHIO, Columbus. Manage this statewide managed care network
HEARING & SPEECH CENTER, Lorain, Ohio. Strategy consultation
HOSPITAL, London Ohio. Public opinion survey, physician recruitment
plan, developed and staffed their PHO, MADISON HEALTHNET INC.
MARMER MEDICAL EYE
CENTER, Atlanta, Georgia. Ophthalmologist. Marketing brochures
Portsmouth, OH--211 beds. Patient Handbook, logo work, marketing consultation
HOSPITAL, Urbana, OH--68 beds. Wrote strategic marketing plan
REGIONAL HOSPITAL, Middletown, OH--406 beds. Wrote positioning plan,
HOSPITAL, Louisville, OH--137 MR/SNF/Alcohol/TB beds. Image
ACCREDITATION COUNCIL, Cleveland, OH. Communications, fund-raising consultation.
OHIO COUNCIL FOR
HOME CARE, Statewide Association. Marketing support
OHIO DEPARTMENT of
HEALTH, DENTAL DIVISION, Columbus. Management training and Statewide
sealant marketing plan
MEDICAL ASSOCIATION, Columbus. Public relations, marketing and
HEALTHCARE SYSEMS, INC., Columbus. New facility consulting
Indianapolis & Greenfield, IN. Develop and implement market plan
CENTER, Columbus--404 beds. A Quorum hospital. Managed marketing program
PATHWAYS TO SUCCESS, LLC, New Albany--Physician practice services.
HOSPITAL, Port Huron, MI--252 beds. Marketing structure consulting
Columbus Oh--LTC/ALF software.
Direct the marketing and sales program. Company then merged with
HOSPITAL, Salem, OH--233 beds. Wrote strategic marketing plan
HOSPITAL, Newark, Ohio--72 bed outpatient substance abuse treatment.
Marketing plan and consultation
Columbus. Mental Health Center. Staff PULSE
ST. CLAIRE MEDICAL
CENTER, Morehead, KY--133 beds. Wrote strategic marketing plan.
Implemented marketing program
Sturgis, MI--94 beds. Wrote strategic marketing plan. Implemented
HEALTH SYSTEMS AGENCY, Columbus. Future directions marketing consultation
VITALNET OF OHIO,
Columbus. Embryonic organization developed to provide insurance-type
products to hospitals and employers
COMMUNITY HOSPITAL, (managed by Quorum Health Resources), MI--70
beds. Research, plan & implementation
HOSPITAL, Upper Sandusky, OH--51 beds. Wrote strategic marketing plan
and Certificate of Need
PERSONAL HEALTH SOLUTIONS, Worthington OH. Advisory Board member of
this company which sells on-line wellness services
MANUFACTURING & RETAIL CLIENTS WHO MADE THE RIGHT CHOICE
ACCENTS, Heath, Ohio. Retail store. Marketing & advertising program
TECHNOLOGIES, LLC, Columbus, Ohio CEO of a composite fiber
INFORMATION, Columbus, Ohio. Computer systems service, design,
wholesale. Full marketing support
& LEHNE JEWELERS, Columbus. Market research & consulting
Columbus. Car & Truck Dealer. Management Consultation
SCHEIN, Columbus. National distributor of veterinary supplies. Advertising.
INDUSTRIES, Columbus. Manufactured Housing. Management Consultation,
training, Staff PULSE
FIBERS MANUFACTURERS COUNCIL, a trade association. Conceived and
started this group.
MANUFACTURING, Cambridge, Ohio. Manufacturer of display products.
Full marketing support
TECHNOLOGIES, Beavercreek, OH, conductive fiber technical advisor
VAPOR TECHNOLOGIES, Charlottesville, VA Conductive
FINAL COPY, Heath,
Ohio. Business services in retail environment. Name, logo, marketing materials
ELECTRIC SUPERABRASIVES, Worthington, Ohio. Worldwide customer
TECHNOLOGY, New Albany, OH, conductive fiber technical advisor
JOHNSON/DENTAL CARE DIVISION, New Brunswick, NJ. Video movie about
CORPORATION, San Francuisco, Special Advisor--Business
Development & Marketing for Jovion Energy Research
KAL KAN FOODS,
Columbus. Dog & cat food manufacturer. Management training & Consultation
PUBLISHING, Columbus. Book Publisher. Management training
SYSTEMS, Columbus. Auto industry barcode supplier. Advertising
CENTER, nationwide. Computer retailer. Market research for new
Inc., Pottstown PA. Research and market development,
worldwide, for ARACON brand
Pataskala, Ohio. Computer systems marketing planning and naming
Columbus. Fast food restaurant chain. Staff PULSE
POSITIVE Software, Columbus. Managed sales for this long-term care
software company which was purchased by Point
LABS-now ABBOTT LABS, Columbus. Conference marketing support
(Programs, Public Relations, etc.)
Heath, Ohio. Personalized gifts and services. Logo and advertising
Cambridge, Ohio. Manufacturer of retail storage systems. Marketing
& advertising support
TEXTILE, Cincinnati, Ohio. Health care textile supplier. Served
as assistant account executive--national B2B account.
ADVANCED MATERIALS, Inc. Full
start-up, operations management and international B2B markets development.
THE WINE MERCHANT
AND DELI, Columbus. Retail foods. Menu design
TROY FARMS Office
Park, Delaware, Ohio. Designed and supervised signage
SERVICES, Columbus. Worked with this video duplicator to introduce a
new product line.
PACKAGING & LOGISTICS, Columbus. Member of Advisory Board
INDUSTRIES, Columbus. Steel manufacturer. Management training
are not exhaustive lists.)
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