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CASE
HISTORIES
CLIENT: General
Electric Superabrasives, Worthington, Ohio
SITUATION: This
manufacturer was designing a TQM/ISO9000 program and needed
formalized customer feedback.
ACTIVITY: Designed
TQM feedback instrument and fielded the instrument via phone survey
to clients is US, Canada, South America, Asia, Europe, and Australia.
OUTCOME: Got
quality results and GE was able to take the entire program in-house
for successive years.
CLIENT:
Battelle Labs, Frankfurt and Columbus
SITUATION: The
research company needed to know the level of market need for remote
optical sensing equipment.
ACTIVITY: Designed
survey instrument and fielded it nationally via phone survey.
OUTCOME: Client
received quality results at less cost than doing it in-house.
CLIENT: Micro
Center, USA
SITUATION: This
Columbus-based computer retailer decided to open stores around the
country and needed to get powerful detailed market research
information about various future market sites.
ACTIVITY: Designed
a comprehensive survey instrument and provided competitor, demand,
and demographic data in several major US markets.
OUTCOME:
Information was used for store sites, opening, and advertising with
great success.
CLIENT: Syscom
Technology Inc., Columbus
SITUATION: This
was a start-up company which manufactures AmberStrand, the metal clad
high performance fiber. Syscom was getting ready for a marketing and
long-range strategy plan.
ACTIVITY: Served
on Advisory Board a developed long-range plan with a comprehensive
marketing program. Hired as itinerant COO to manage marketing program
and assure that marketing totally integrates with operations.
Implemented marketing, communications and sales program.
OUTCOME: Within a
year developed an international market presence for the product. The
manufacturing and marketing portion of the original company was spun
off as a separate company (SAMI). My successes have not been matched
since I left.
CLIENT:
Integrated Skilled Care of Ohio
SITUATION: This
network was not growing in membership or contracts
ACTIVITY: Hired as
itinerant CEO, we were able to develop good computer systems, redo
communications materials, standardize practices, establish membership
communications systems, and implement an aggressive marketing program..
OUTCOME: Within a
year, doubled the size of the network, increased managed care
contracts by one third, expanded into two other states, added home
health as a membership category--all at less than one half of the
cost in the previous budget.
CLIENT: Dr.
Mitchell's Immediate Medical Care, Cleveland, Ohio
SITUATION: With
advertising, awareness of these four urgent care centers has steadily
increased, however without a corresponding increase in customers.
Needed paradigm break-through.
ACTIVITY:
Repositioned the competitors (hospital emergency rooms) with the
campaign "When you don't need an ambulance"; reeducating
consumers about when to use and not use a hospital emergency room.
Also ran testimonial TV, direct mail, radio campaigns to increase the
public's confidence about the centers.
OUTCOME: Patient
volume increased 20% within 15 months of hiring Trux
Marketing/Management Solutions.
CLIENT:
Columbus Health Department, Dental Division
SITUATION: Needed
a video tape to help sell inner city school children on dental sealants.
ACTIVITY:
Developed an effective ten minute video aimed at children
OUTCOME: Children
who saw the tape had a higher sign up rate and were better behaved in
the chair than those who did not. The U.S. Centers for Disease
Control adopted the tape for national distribution, and Johnson &
Johnson Co. distributed the tape to every dental school in the world!
CLIENT: Custom
Design Manufacturing, Co., Cambridge, Ohio
SITUATION: Company
was bringing new product to market, and hadn't had much luck with
other product advertising efforts.
ACTIVITY:
Developed a strategic plan which identified the fact that the company
was off track from its original mission. Refocused the company;
developed new advertising for older products; named the new product,
a marquee (Broadway Marquee); and supported the marquee roll out.
OUTCOME: Sales on
schedule and company sold to an investor for a profit.
CLIENT: Sturgis
Hospital, Sturgis, Michigan
SITUATION: This
small 98 bed hospital had its survival threatened by aggressive
hospitals in Fort Wayne, South Bend, and Kalamazoo.
ACTIVITY: Did
research and wrote a strategic marketing plan which recommended new
products, new services, new uses for beds, new doctors to hire with
communities specified, and developed an overall positioning strategy.
OUTCOME: Hospital
holding market share, has seen an increase in ancillary services, and
is financially very solid.
CLIENT:
Columbus Community Hospital, Columbus, Ohio
SITUATION: This
156 bed hospital was Columbus' smallest hospital and had trouble
getting into managed care plans due to systemic lockouts.
ACTIVITY: Revised
the hospital's communication/sales package for managed care with
empirical outcomes data and also developed a regional network of
unaligned hospitals who work together to survive.
OUTCOME: In 15
months, added around 20 new managed care contracts. The network
(Community Hospitals Network) had undertaken seven joint projects and
was planning on their own insurance product. Since then most of the
members merged with other health systems.
CLIENT: Port
Huron Hospital, Port Huron, Michigan
SITUATION: The
hospital's marketing program was not functioning. Staff was
overworked, morale was low, and department heads were complaining
about lack of support.
ACTIVITY: After
studying the situation, restructured the department along ad agency
lines, assigning "account reps" to each of the hospital
departments. Also developed a system for integrating outside vendors
(ad agency, media production houses) and helped them hire a new ad agency.
OUTCOME: In house
problems disappeared almost literally overnight. The hospital used
its marketing resources better.
CLIENT: Arbor
Health Care, Lima, Ohio
SITUATION: This
nursing home chain was trying to decide whether to add respiratory
and infusion therapies to its product line mix.
ACTIVITY:
Performed primary and secondary research, and most indicators showed
a need.
OUTCOME: Program
was started and is financially sound.
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SERVICE
INDUSTRY CLIENTS WHO MADE THE RIGHT CHOICE
A.D.P., Columbus,
Ohio. Automated Payroll Systems. Management training
ADVOCACY &
PROTECTIVE SERVICES, Columbus. Management/personnel consultation
AMERICHEER,
AMERIDANCE
& VICTORY
WEAR Companies.
serve on Advisory Board.
ANDERSON, BOYK,
McCULLEY, Toledo. Law firm. Advertising
ARMSTRONG
FINANCIAL SERVICES, Columbus. Consulting
ASSOCIATES &
ALEXANDER, Columbus. Value-added systems programming and consulting.
Marketing consultation
ASSOC.
DEVELOPMENTALLY DISABLED, Columbus. Advocacy and service agency.
Staff PULSE, Management contract
ACTION FOR
CHILDREN, Columbus Ohio. Not-for-profit; Volunteer marketing director
for Great Ohio Duck Race fund raiser
BANK ONE TRUST
COMPANY, Columbus. Marketing plan and implementation assistance
BATTELLE LABS,
Columbus. Management training; Remote optical sensing market research.
BIEM &
GRUNDSTEIN INSURANCE, Columbus Insurance agency. Marketing consultation
BLACKWOOD
ASSOCIATES, INC., Fairmont WV achitects. Marketing consultation.
BLUE CROSS,
Columbus. Health Insurance provider. Management training
CAMBRIDGE
MANAGEMENT CORP., Tallahassee, Florida. Corporate identification
package and marketing for new chain
CANTEEN CORP. T.W.
Recreational Services. Travel brochures.
CHARTER'S Total
Wardrobe Care, Columbus. Training & advertising, brought national
company to market
CITY OF COLUMBUS,
Columbus. Government agency. Management training
CLEMANS, NELSON
& ASSOCIATES, Columbus Management consultants. Full marketing support
COLUMBUS CENTER
FOR HUMAN SERVICES, Columbus. Management consulting
COLUMBUS
METROPOLITAN HOUSING, Columbus. Nonprofit agency. Management training
& consultation
COMPUTER
GROUP/ProBill, Hilliard, Ohio. Computer service bureau. Full
marketing program
D'ALBERTO
INVESTMENTS, Westerville. Direct marketing.
DELAWARE COUNTY
BANK, Delaware. Public opinion research for market planning.
FINANCIAL PLANNING
PERSPECTIVES, LLC, Columbus (Sandra Heusinkveld) Marketing
consultation (link)
FIRST INVESTMENT
COMPANY, Columbus. Mortgage Company/Savings & Loan. Management consultation
FRANCE &
ASSOCIATES, Worthington Insurance Agency. Direct mail brochures
FRANKLIN COUNTY
ENGINEERS, Columbus Management training
GREENE &
WALLACE, Columbus 40 Certified Public Accountants. Strategic market
plan and marketing support
HOME SITTING
SERVICES, Bexley Ohio. In-home companion care, day care, home &
pet sitting. Consultation & advertising
KAPPASTONE
TECHNOLOGY, LTD., Columbs. Software solutions and electronic hardware
developer. Advisory Board member
KELTON HOUSE by
JUNIOR LEAGUE, Columbus. Historical building for meetings/parties.
Advertising program
LUTHERAN SOCIAL
SERVICES, Columbus. Executive Director of Social Services
McELROY MINISTER
COMPANY, Columbus. Insurance Agency. Management consultation and
Staff PULSE Survey
MIDLAND INSURANCE,
Columbus. Insurance provider. Staff PULSE & training
MINDWORKS, Dublin.
Consultant with new approach to learning. Positioning & marketing consultation
MOTORISTS
INSURANCE, Columbus. Insurance provider. Management training
MURRAY INVESTMENT
CORPORATION, Zanesville, Ohio. Market research and consultation
NITSCHKE, SAMPSON,
DIETZ, Columbus architects. Marketing/sales training and support
NATIONWIDE
DEVELOPMENT CO., Columbus. Real Estate management firm. Management
consultation and training
OHIO ANIMAL HEALTH
FOUNDATION, Columbus. Fund raising research, planning and support
OHIO DEPARTMENT of
EDUCATION, Columbus. Government agency. Management training
OHIO DEPARTMENT of
HUMAN SERVICES. Develop performance indicator reporting systems for
entire State government
OHIO STATE
OPTICAL, Columbus. Regional optical chain. Marketing program
OHIO STATE
UNIVERSITY, Columbus. Teach marketing related courses
PEABODY LANDSCAPE
CONSTRUCTION, Columbus. Public relations and advertising
RENOUVEAU DESIGN,
Columbus. Architects. Marketing consulting
SALVATION ARMY,
Columbus. Marketing Consultation
SERVICE AMERICA
CORP., Connecticut. Marketing of Mohican State Lodge, Ohio
SMITH TEN EYCK
ASSOCIATES, Columbus. Personnel recruiting specialists. Marketing materials
SPONSELLER
ENGINEERING, Maumee, Ohio. Engineering firm. Consultation
STANDING STONE
NATIONAL BANK, Lancaster, Ohio. Brought bank to market
STONE LEASING CO.,
Columbus Auto, truck, equipment, investment leasing. Marketing program
SUPPLIER
SIX SIGMA, LLC, Westerville, OH Process improvement
consulting, member of 6 Sigma Black Belt team
THE OHIO COMPANY,
Columbus. Investment Brokerage. Management training
TARGOT
TELEMARKETING, Columbus. Telemarketing and survey firm. New product
assessment, research consultation
TORCO TERMITE &
PEST CONTROL, Columbus. Regional advertising
TRAUTWEIN
ASSOCIATES, Worthington, Ohio. Architects. Public relations and communications
TRIFELOS ATTORNEY
AT LAW, Newark, Ohio. Marketing assistance
U.S. DEPT. H.U.D.,
Columbus. Government agency. Management training
VALHALLA PRODUCTIONS/Murder
Made Merry,
Columbus. Develops and sells murder mystery party scripts. Full
marketing support.
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HEALTH
CARE CLIENTS WHO
MADE THE RIGHT CHOICE
ACADEMY OF
CONTEMPORARY DENTISTRY and WORTHINGTON DENTAL GROUP, Worthington, OH.
Marketing Consulting
AMERICAN
ASSOCIATION OF WORLD HEALTH, Washington, D.C. Marketing & fund
raising materials
ANIMAL HOSPITAL of
WORTHINGTON (George Norris, D.V.M.). Consulted on marketing strategy
and brochure revision
ARBOR HEALTH CARE,
Lima, Ohio. Nursing home chain. New product feasibility research
BLOOMBERG EYE
CENTER, Newark, Ohio. Regional Ophthalmology group practice--3
doctors. Advertising and Marketing
BLUFFTON COMMUNITY
HOSPITAL, Bluffton, OH--42 beds. Wrote strategic marketing plan
CARE ONE HEALTH
SYSTEMS/BETHESDA HOSPITAL, Zanesville, OH--328 beds. Wrote marketing
plan. Supervised implementation
CAVE RUN CLINIC,
Morehead, KY--15 doctor specialty clinic in two locations. Marketing
materials, Personnel manual
CENTER FOR THE
PREVENTION OF DOMESTIC VIOLENCE, Cleveland. Marketing plan
CENTER FOR SIGHT,
Newark, Ohio. Two doctor ophthalmology practice. Collateral materials
CENTRAL OHIO
MENTAL HEALTH CENTER, Delaware, Ohio. Mental Health Center.
Management consultation
CHILDREN'S
HOSPITAL, Columbus, OH--313 beds. Supervised writing of marketing
plan and advertising program.
CHILDREN'S MEDICAL
CENTER, Dayton, Ohio--142 beds. Supervised writing of marketing plan
COLUMBUS COMMUNITY
HOSPITAL--156 beds. Direct business development, managed care,
physician recruiting; hospital network development and management
COLUMBUS HEALTH
DEPARTMENT, Columbus, Ohio. Community Dental Program. Marketing plan
and communications
COLUMBUS STATE
COMMUNITY COLLEGE--Formula \/Human Milk Technician Certificate
Program, Columbus/ Strategic Consultation (link)
COMED MANAGEMENT,
(now subsidiary of New York Life), Dublin, Ohio. Nationwide scope
IPA/PPO marketing consultation
COMMUNITY
HOSPITALS NETWORK. Started and manage this hospital shared services,
cooperative and purchasing network
DELAWARE HEALTH
DEPARTMENT, Delaware, Ohio. Government Agency. Management training
DELAWARE
ORTHOPEDIC & SPORTS MEDICINE (John McGrail, M.D.), Delaware.
Advertising & Media.
DELAY THE DISEASE,
David Zid, Parkinson's Disease amelioration, Columbus. Management and
marketing consultation.
DIABETIC
SOLUTIONS, Springfield Ohio. Design data base management system
DR. MITCHELL'S
IMMEDIATE MEDICAL CARE, Cleveland, Ohio. Chain of urgent care
centers. Full marketing support
EDWIN SHAW
HOSPITAL, Akron, Ohio--160 rehab beds. Marketing consultation
ELYRIA MEMORIAL
HOSPITAL, Elyria, OH--359 beds. Implemented advertising program and
developed campaigns
FLOWER MEMORIAL
HOSPITAL, Toledo, OH--520 beds. Conducted marketing research. Wrote
marketing plan
GREENFIELD AREA
MEDICAL CENTER (HCA, now Quorum), Greenfield, Ohio. National
marketing of wellness package
GUERNSEY COUNTY
HOME HEALTH, Cambridge, Ohio. Home Health provider. Strategic
marketing plan, Staff Pulse
HARDIN MEMORIAL
HOSPITAL, Kenton, OH--108 beds. Wrote strategic marketing plan
HARRISON COMMUNITY
HOSPITAL, Cadiz, OH--50 beds. Wrote Certificate of Need
HEART LUNG CENTER
& PRISM Cardiology/rehab/wellness center & BIO-LAB, Newark,
Ohio. Marketing and practice management
HOLZER CLINIC,
Gallipolis, OH--40 physicians. Plan and implement marketing program
HOSPITAL CORP.
AMERICA (HCA/Quorum) for DEFIANCE HOSPITAL, OH--143 beds. Wrote
strategic marketing plan and CON
HUTTA
ORTHODONTICS, Worthington, Ohio. Practice Brochure
HEALTH DESIGN
PLUS, Cleveland, Ohio. IPA/PPO Benefits Management. Marketing consultation
INTEGRATED SKILLED
CARE OF OHIO, Columbus. Manage this statewide managed care network
LORAIN COUNTY
HEARING & SPEECH CENTER, Lorain, Ohio. Strategy consultation
MADISON COUNTY
HOSPITAL, London Ohio. Public opinion survey, physician recruitment
plan, developed and staffed their PHO, MADISON HEALTHNET INC.
MARMER MEDICAL EYE
CENTER, Atlanta, Georgia. Ophthalmologist. Marketing brochures
MERCY HOSPITAL,
Portsmouth, OH--211 beds. Patient Handbook, logo work, marketing consultation
MERCY MEMORIAL
HOSPITAL, Urbana, OH--68 beds. Wrote strategic marketing plan
MIDDLETOWN
REGIONAL HOSPITAL, Middletown, OH--406 beds. Wrote positioning plan,
renamed hospital
MOLLY STARK
HOSPITAL, Louisville, OH--137 MR/SNF/Alcohol/TB beds. Image
enhancement plan
NATONAL
ACCREDITATION COUNCIL, Cleveland, OH. Communications, fund-raising consultation.
OHIO COUNCIL FOR
HOME CARE, Statewide Association. Marketing support
OHIO DEPARTMENT of
HEALTH, DENTAL DIVISION, Columbus. Management training and Statewide
sealant marketing plan
OHIO VETERINARY
MEDICAL ASSOCIATION, Columbus. Public relations, marketing and
training support
OMNILIFE
HEALTHCARE SYSEMS, INC., Columbus. New facility consulting
ORR OPHTHALMOLOGY,
Indianapolis & Greenfield, IN. Develop and implement market plan
PARK MEDICAL
CENTER, Columbus--404 beds. A Quorum hospital. Managed marketing program
PTS-PHYSICIANS;
PATHWAYS TO SUCCESS, LLC, New Albany--Physician practice services.
Marketing consulting
PORT HURON
HOSPITAL, Port Huron, MI--252 beds. Marketing structure consulting
& evaluation
RH POSITIVE,
Columbus Oh--LTC/ALF software.
Direct the marketing and sales program. Company then merged with
PointClick Care.
SALEM COMMUNITY
HOSPITAL, Salem, OH--233 beds. Wrote strategic marketing plan
SHEPHERD HILL
HOSPITAL, Newark, Ohio--72 bed outpatient substance abuse treatment.
Marketing plan and consultation
SOUTHEAST M.H.C.,
Columbus. Mental Health Center. Staff PULSE
ST. CLAIRE MEDICAL
CENTER, Morehead, KY--133 beds. Wrote strategic marketing plan.
Implemented marketing program
STURGIS HOSPITAL,
Sturgis, MI--94 beds. Wrote strategic marketing plan. Implemented
marketing program
SCIOTO VALLEY
HEALTH SYSTEMS AGENCY, Columbus. Future directions marketing consultation
VITALNET OF OHIO,
Columbus. Embryonic organization developed to provide insurance-type
products to hospitals and employers
WATERVLIET
COMMUNITY HOSPITAL, (managed by Quorum Health Resources), MI--70
beds. Research, plan & implementation
WYANDOT MEMORIAL
HOSPITAL, Upper Sandusky, OH--51 beds. Wrote strategic marketing plan
and Certificate of Need
YOUR QUEST
PERSONAL HEALTH SOLUTIONS, Worthington OH. Advisory Board member of
this company which sells on-line wellness services
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TECHNOLOGY,
MANUFACTURING & RETAIL CLIENTS WHO MADE THE RIGHT CHOICE
ACCESSORIES AND
ACCENTS, Heath, Ohio. Retail store. Marketing & advertising program
ACCUFIBER
TECHNOLOGIES, LLC, Columbus, Ohio CEO of a composite fiber
spinning startup
ADVANCED
INFORMATION, Columbus, Ohio. Computer systems service, design,
wholesale. Full marketing support
ARGO
& LEHNE JEWELERS, Columbus. Market research & consulting
BUCKEYE DATSUN,
Columbus. Car & Truck Dealer. Management Consultation
BUTLER
SCHEIN, Columbus. National distributor of veterinary supplies. Advertising.
CARDINAL
INDUSTRIES, Columbus. Manufactured Housing. Management Consultation,
training, Staff PULSE
CONDUCTIVE
FIBERS MANUFACTURERS COUNCIL, a trade association. Conceived and
started this group.
COLUMBUS
DISPATCH, newpaper and media company. Advisory Board member.
CUSTOM DESIGN
MANUFACTURING, Cambridge, Ohio. Manufacturer of display products.
Full marketing support
D'ANGELO
TECHNOLOGIES, Beavercreek, OH, conductive fiber technical advisor
DIRECTED
VAPOR TECHNOLOGIES, Charlottesville, VA Conductive
fibers/film manufacturer
FINAL COPY, Heath,
Ohio. Business services in retail environment. Name, logo, marketing materials
GENERAL
ELECTRIC SUPERABRASIVES, Worthington, Ohio. Worldwide customer
satisfaction survey.
JETFUEL
TECHNOLOGY, New Albany, OH, conductive fiber technical advisor
JOHNSON &
JOHNSON/DENTAL CARE DIVISION, New Brunswick, NJ. Video movie about
dental sealants
JOVION
CORPORATION, San Francuisco, Special Advisor--Business
Development & Marketing for Jovion Energy Research
KAL KAN FOODS,
Columbus. Dog & cat food manufacturer. Management training & Consultation
MERRILL
PUBLISHING, Columbus. Book Publisher. Management training
MICRO BARCODE
SYSTEMS, Columbus. Auto industry barcode supplier. Advertising
MICRO
CENTER, nationwide. Computer retailer. Market research for new
store sites.
MICRO-COAX,
Inc., Pottstown PA. Research and market development,
worldwide, for ARACON brand
conductive fiber.
P.C. DIRECT,
Pataskala, Ohio. Computer systems marketing planning and naming
RAX RESTAURANTS,
Columbus. Fast food restaurant chain. Staff PULSE
RH
POSITIVE Software, Columbus. Managed sales for this long-term care
software company which was purchased by Point
Click Care
ROSS
LABS-now ABBOTT LABS, Columbus. Conference marketing support
(Programs, Public Relations, etc.)
SOCIAL BUTTERFLY,
Heath, Ohio. Personalized gifts and services. Logo and advertising
SPACESAVORS,
Cambridge, Ohio. Manufacturer of retail storage systems. Marketing
& advertising support
STANDARD
TEXTILE, Cincinnati, Ohio. Health care textile supplier. Served
as assistant account executive--national B2B account.
SYSCOM ADVANCED
MATERIALS, Inc. Full
start-up, operations management and international B2B markets development.
THE WINE MERCHANT
AND DELI, Columbus. Retail foods. Menu design
TROY FARMS Office
Park, Delaware, Ohio. Designed and supervised signage
VIDEO DUPLICATION
SERVICES, Columbus. Worked with this video duplicator to introduce a
new product line.
VISTA
PACKAGING & LOGISTICS, Columbus. Member of Advisory Board
WORTHINGTON
INDUSTRIES, Columbus. Steel manufacturer. Management training
(These
are not exhaustive lists.) |
Call
or e-mail Trux
Marketing Management Solutions LLC today to discuss your success
goals: 614. 736 .8789
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